NOTE: This job is no longer available!
Associate e-CRM Manager, Online Marketing
at Blizzard
Vélizy, Île-de-France, France
Blizzard Entertainment Europe is looking for an associate eCRM manager to join the web and online marketing team. This person will be in charge of managing our online marketing customer relationship programs, in coordination with the brand marketing team, web team and analytics personnel.
Responsibilities
· Manage, optimize and extend eCRM program.
· Define, and detail future eCRM program schedule along with the subscription marketing manager and US Headquarters.
· Execute campaigns and coordinate with web teams on content-creation, troubleshooting, and validation.
· Set up campaign results reporting, KPIs, and analysis on optimizing campaign performance.
· Define, and focus on local / country-specific related programs to address specific offers and needs (addressing 7+ countries).
· Identify new areas of campaign revenue, and optimize existing sources.
· Help define, and maintain eCRM software filters, rules and conditions with US Headquarters.
· Participate in eCRM software improvements, integration with web platform and new development opportunities.
· Participate in consumer Insight and surveys (customer segmentation, satisfaction measurement…), and specific consumer data analytics.
· Coordinate with customer support in developing joint programs and initiatives.
Requirements
· A minimum of 5 years work experience in ECRM (BtC and / or new tech companies)
· Bachelor's degree in related field, or equivalent experience
· Proven RoI-focused campaign management skills
· Strong understanding of segmentation and targeted messaging
· Expertise in consumer data analytics and campaign reporting (including analytical and reporting software)
· Good understanding of subscription revenue business model, and sensitivity to business goals and perspectives.
· Good technical understanding of software architecture and customer databases
· Excellent English written and verbal communications skills, with strong copy-writing skills
· Excellent organizational skills, and commitment to detail
· Proven experience of email production, design, and testing
· Solid grasp of email design, and best-practices
· Excellent project management skills
· Strong interpersonal, and diplomatic skills
· Proficiency in Microsoft Excel, Word, and Outlook
Pluses
· Experience of implementing ECRM software in previous companies
· Experience managing web-based applications such as content management systems, social business software, and email service clients
· Familiar with managing campaigns in multiple languages
· Familiarity with HTML and CSS
· Experience with using Epiphany
· Work experience in a company with a subscription-based revenue model (ISP,TV etc.)
· Fluency in other European languages
· Passion for video gaming, and a good knowledge of fantasy and sci-fi
· Interest in technology and social media
Responsibilities
· Manage, optimize and extend eCRM program.
· Define, and detail future eCRM program schedule along with the subscription marketing manager and US Headquarters.
· Execute campaigns and coordinate with web teams on content-creation, troubleshooting, and validation.
· Set up campaign results reporting, KPIs, and analysis on optimizing campaign performance.
· Define, and focus on local / country-specific related programs to address specific offers and needs (addressing 7+ countries).
· Identify new areas of campaign revenue, and optimize existing sources.
· Help define, and maintain eCRM software filters, rules and conditions with US Headquarters.
· Participate in eCRM software improvements, integration with web platform and new development opportunities.
· Participate in consumer Insight and surveys (customer segmentation, satisfaction measurement…), and specific consumer data analytics.
· Coordinate with customer support in developing joint programs and initiatives.
Requirements
· A minimum of 5 years work experience in ECRM (BtC and / or new tech companies)
· Bachelor's degree in related field, or equivalent experience
· Proven RoI-focused campaign management skills
· Strong understanding of segmentation and targeted messaging
· Expertise in consumer data analytics and campaign reporting (including analytical and reporting software)
· Good understanding of subscription revenue business model, and sensitivity to business goals and perspectives.
· Good technical understanding of software architecture and customer databases
· Excellent English written and verbal communications skills, with strong copy-writing skills
· Excellent organizational skills, and commitment to detail
· Proven experience of email production, design, and testing
· Solid grasp of email design, and best-practices
· Excellent project management skills
· Strong interpersonal, and diplomatic skills
· Proficiency in Microsoft Excel, Word, and Outlook
Pluses
· Experience of implementing ECRM software in previous companies
· Experience managing web-based applications such as content management systems, social business software, and email service clients
· Familiar with managing campaigns in multiple languages
· Familiarity with HTML and CSS
· Experience with using Epiphany
· Work experience in a company with a subscription-based revenue model (ISP,TV etc.)
· Fluency in other European languages
· Passion for video gaming, and a good knowledge of fantasy and sci-fi
· Interest in technology and social media