NOTE: This job is no longer available!
Associate Product Marketing Manager
at EA
Redwood City, California
ENTERTAINING IS OUR PASSION
We’re EA—the world’s largest video game publisher. You’re probably familiar with many of our titles—Madden, FIFA, The Sims, Need for Speed, Dead Space, Battlefield, and Star Wars, to name but a few. But maybe you don’t know how we’re committed to creating games for every platform—from social to mobile to console—to give our consumers that Anytime, Anywhere access they demand. What does that mean for you? It means more opportunities to unleash your creative genius, be inspired by those leading their fields, and ignite your path in any direction you choose.
ASSOCIATE PRODUCT MANAGER
Job Responsibilities:
The Associate Product Manager will be responsible for components of a product marketing plan and product launch from EA Games. This includes day-to-day operational management including packaging, PR and marketing assets, retail marketing, digital marketing, community building and other integrated marketing.
• Assist in creation of marketing plan, including idea generation and timeline management;
• Work with product manager to manage all marketing assets – digital, packaging, events, PR, etc.
• Manage development and execution of marketing programs, including packaging, channel, PR, online and promotions;
• Collaborate with development teams to ensure alignment between game elements and A+ marketing programs;
• Coordinate across EA divisions to maximize integrated marketing opportunities;
• Collaborate with 1st party (Microsoft, Sony, Nintendo) teams to maximize co-marketing opportunities;
• Coordinate with Social and Online Community team to ensure web assets and programs align with marketing program and brand;
• Continually learn about the consumer to develop branding and strategic skills.
Required Qualifications:
• 3+ years relevant experience in marketing, preferably with a video game, entertainment or consumer product company;
• High attention to detail and proven ability to manage multiple, competing priorities simultaneously;
• Excellent organizational skills to balance a wide range of initiatives;
• History of teamwork and willingness to roll up one’s sleeves to get the job done;
• Strong creative skills, including ability to generate new ideas and “editorialize” potential ideas;
• Strong quantitative skills, particularly in the context of budget management;
• Ability to define projects for developers, and work closely with technical team;
• Solid verbal and written communications skills;
• Self-starter/entrepreneurial spirit;
• Clear consumer-focus;
• Bachelor Degree
• Passion for video games
We’re EA—the world’s largest video game publisher. You’re probably familiar with many of our titles—Madden, FIFA, The Sims, Need for Speed, Dead Space, Battlefield, and Star Wars, to name but a few. But maybe you don’t know how we’re committed to creating games for every platform—from social to mobile to console—to give our consumers that Anytime, Anywhere access they demand. What does that mean for you? It means more opportunities to unleash your creative genius, be inspired by those leading their fields, and ignite your path in any direction you choose.
ASSOCIATE PRODUCT MANAGER
Job Responsibilities:
The Associate Product Manager will be responsible for components of a product marketing plan and product launch from EA Games. This includes day-to-day operational management including packaging, PR and marketing assets, retail marketing, digital marketing, community building and other integrated marketing.
• Assist in creation of marketing plan, including idea generation and timeline management;
• Work with product manager to manage all marketing assets – digital, packaging, events, PR, etc.
• Manage development and execution of marketing programs, including packaging, channel, PR, online and promotions;
• Collaborate with development teams to ensure alignment between game elements and A+ marketing programs;
• Coordinate across EA divisions to maximize integrated marketing opportunities;
• Collaborate with 1st party (Microsoft, Sony, Nintendo) teams to maximize co-marketing opportunities;
• Coordinate with Social and Online Community team to ensure web assets and programs align with marketing program and brand;
• Continually learn about the consumer to develop branding and strategic skills.
Required Qualifications:
• 3+ years relevant experience in marketing, preferably with a video game, entertainment or consumer product company;
• High attention to detail and proven ability to manage multiple, competing priorities simultaneously;
• Excellent organizational skills to balance a wide range of initiatives;
• History of teamwork and willingness to roll up one’s sleeves to get the job done;
• Strong creative skills, including ability to generate new ideas and “editorialize” potential ideas;
• Strong quantitative skills, particularly in the context of budget management;
• Ability to define projects for developers, and work closely with technical team;
• Solid verbal and written communications skills;
• Self-starter/entrepreneurial spirit;
• Clear consumer-focus;
• Bachelor Degree
• Passion for video games