NOTE: This job is no longer available!
Brand Manager - Leading Gaming IP
Company unspecified (job is advertised through an agency)West Midlands
(pay unspecified)
COMPANY OVERVIEW
My client has a consistent track record in launching and building new IP into highly successful franchises. With multiple chart topping titles they have invested successfully in product quality ensuring many of their titles are seen as true category leaders.
This is an excellent opportunity for an experienced marketing professional seeking to advance their career with a leading games company.
RESPONSIBILITIES
Product & Brand Strategy
• Work with PD/ Studios to define product positioning, consumer target audience and appropriate feature sets and licensing applications to optimize commercial potential
• With the Brand Director and PD/ Studios define the optimum ROI
• Evangelise and represent their brand(s) to both internal stakeholders (via brand summits and territory tours) and external stakeholders (media events, retail presentations and consumer events)
• Engage PD/ Studios in the marketing process to ensure alignment and engagement with strategic and creative direction
• Use market data and consumer research to identify trade and consumer trends to help PD/ Studios iterate on new ideas
• Be a specialist about our own and competitors’ products within the product category
Global Marketing Strategy
• Work with the Brand Director to develop and execute the Global Brand Marketing Plan, which includes product positioning, target market identification and analysis, volume forecasting, budgeting, category & competitive analysis, pricing analysis, marketing strategy, creative development and through the line marketing execution
• Develop all consumer marketing materials including PR, advertising, packaging, online, retail and promotional materials in association with the marketing services group and external agency partners
• Manage external agency partners to deliver world class, on strategy campaign materials on budget and on time
• Drive the timely development of key PR assets including screen shots, game footage etc
• Manage timely distribution of these assets to internal territory teams and 3rd party distributor partners
• Manage the preparation and onsite support for sales meetings, trade shows, press events, and consumer launch events
• Manage the Central marketing budge
• Develop and manage research plan, including focus groups, surveys and post analysis information sharing
• Gather market data to measure effectiveness of marketing activities and maintain monthly buzz metrics
UK Marketing Execution
• Derive and execute UK specific marketing programs from the Global Brand Marketing Plan
• Manage UK local marketing budget and ensure effective deployment across the marketing mix
• Work with UK Sales to develop UK retail programmes with high quality supporting assets and POP
• Develop and execute UK media plan with local media agency
• Develop and execute UK below the line and promotional programmes with quality agency partners
QUALIFICATIONS/EXPERIENCE REQUIRED
Essential
• BA HONS degree 2:1 or equivalent (or strong proven track record in videogame product marketing)
• Extensive experience in product marketing or brand management
• Detailed understanding of consumer entertainment markets – especially video games
• Clear understanding of all marketing communications tools across the full marketing mix
• Ability to apply critical thinking and analysis to projects / workflow
• Ability to plan and execute product launch strategy
• Excellent communication, collaboration and presentation skills required
• Great attention to detail and ownership of projects
• Demonstrable creative and strategic thinking
• Strong organisation skills and ability to work to tight deadlines
• Financial and commercial awareness
Desirable
• Videogame, entertainment or toy industry experience at both local and international level
• Understanding of Key European territories and NA market
• Passionate/ knowledgeable about videogames
My client has a consistent track record in launching and building new IP into highly successful franchises. With multiple chart topping titles they have invested successfully in product quality ensuring many of their titles are seen as true category leaders.
This is an excellent opportunity for an experienced marketing professional seeking to advance their career with a leading games company.
RESPONSIBILITIES
Product & Brand Strategy
• Work with PD/ Studios to define product positioning, consumer target audience and appropriate feature sets and licensing applications to optimize commercial potential
• With the Brand Director and PD/ Studios define the optimum ROI
• Evangelise and represent their brand(s) to both internal stakeholders (via brand summits and territory tours) and external stakeholders (media events, retail presentations and consumer events)
• Engage PD/ Studios in the marketing process to ensure alignment and engagement with strategic and creative direction
• Use market data and consumer research to identify trade and consumer trends to help PD/ Studios iterate on new ideas
• Be a specialist about our own and competitors’ products within the product category
Global Marketing Strategy
• Work with the Brand Director to develop and execute the Global Brand Marketing Plan, which includes product positioning, target market identification and analysis, volume forecasting, budgeting, category & competitive analysis, pricing analysis, marketing strategy, creative development and through the line marketing execution
• Develop all consumer marketing materials including PR, advertising, packaging, online, retail and promotional materials in association with the marketing services group and external agency partners
• Manage external agency partners to deliver world class, on strategy campaign materials on budget and on time
• Drive the timely development of key PR assets including screen shots, game footage etc
• Manage timely distribution of these assets to internal territory teams and 3rd party distributor partners
• Manage the preparation and onsite support for sales meetings, trade shows, press events, and consumer launch events
• Manage the Central marketing budge
• Develop and manage research plan, including focus groups, surveys and post analysis information sharing
• Gather market data to measure effectiveness of marketing activities and maintain monthly buzz metrics
UK Marketing Execution
• Derive and execute UK specific marketing programs from the Global Brand Marketing Plan
• Manage UK local marketing budget and ensure effective deployment across the marketing mix
• Work with UK Sales to develop UK retail programmes with high quality supporting assets and POP
• Develop and execute UK media plan with local media agency
• Develop and execute UK below the line and promotional programmes with quality agency partners
QUALIFICATIONS/EXPERIENCE REQUIRED
Essential
• BA HONS degree 2:1 or equivalent (or strong proven track record in videogame product marketing)
• Extensive experience in product marketing or brand management
• Detailed understanding of consumer entertainment markets – especially video games
• Clear understanding of all marketing communications tools across the full marketing mix
• Ability to apply critical thinking and analysis to projects / workflow
• Ability to plan and execute product launch strategy
• Excellent communication, collaboration and presentation skills required
• Great attention to detail and ownership of projects
• Demonstrable creative and strategic thinking
• Strong organisation skills and ability to work to tight deadlines
• Financial and commercial awareness
Desirable
• Videogame, entertainment or toy industry experience at both local and international level
• Understanding of Key European territories and NA market
• Passionate/ knowledgeable about videogames