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Junior Brand Manager - GAMES
Company unspecified (job is advertised through an agency)Midlands
(pay unspecified)
Junior Brand Manager - GAMES
We are urgently seeking a Junior Brand Manager to join our client who is an award winning games developer and publisher with over a 25-years experience in the Games Industry!
Reports To: Brand Manager/Director, Brand
Staff Responsibility: None
General Overview of the position: The Brand Manager is responsible for the overall brand strategy from early concept to greenlight, ROI analysis, defining global marketing and communications strategy through to final marketing execution and product lifecycle management. They are the key interface between product development/ studios and the consumer and vice versa.
Main duties and responsibilities:
Product & Brand Strategy
•Work with PD/ Studios to define product positioning, consumer target audience and appropriate feature sets and licensing applications to optimize commercial potential
•With the Brand Director and PD/ Studios define the optimum ROI
•Evangelise and represent their brand(s) to both internal stakeholders (via brand summits and territory tours) and external stakeholders (media events, retail presentations and consumer events)
•Engage PD/ Studios in the marketing process to ensure alignment and engagement with strategic and creative direction
•Use market data and consumer research to identify trade and consumer trends to help PD/ Studios iterate on new ideas
•Be a specialist about our client and competitors’ products within the product category
Global Marketing Strategy
•Work with the Brand Director to develop and execute the Global Brand Marketing Plan, which includes product positioning, target market identification and analysis, volume forecasting, budgeting, category & competitive analysis, pricing analysis, marketing strategy, creative development and through the line marketing execution
•Develop all consumer marketing materials including PR, advertising, packaging, online, retail and promotional materials in association with the marketing services group and external agency partners
•Manage external agency partners to deliver world class, on strategy campaign materials on budget and on time
•Drive the development of key PR assets including screen shots, game footage, visual renders, video materials and b-roll
•Create and manage global asset calendar to meet global marketing and PR milestones.
•Manage timely distribution of these assets to our clients territory teams and 3rd party distributor partners in developing territories
•Manage the preparation and onsite support for sales meetings, trade shows, press events, and consumer launch events
•Manage the Central marketing budget including asset, packaging, website and advertising production and research budgets
•Develop and manage research plan, including focus groups, surveys and post analysis information sharing
•Gather market data to measure effectiveness of marketing activities and maintain monthly buzz metrics
UK Marketing Execution
•Derive and execute UK specific marketing programs from the Global Brand Marketing Plan
•Manage UK local marketing budget and ensure effective deployment across the marketing mix
•Work with UK Sales to develop UK retail programmes with high quality supporting assets and POP
•Develop and execute UK media plan with local media agency
•Develop and execute UK below the line and promotional programmes with quality agency partners
Person Specification
Qualifications/Training:
•BA HONS degree 2:1 or equivalent (unless they have a very strong, demonstrable track record in videogame product marketing)
Experience:
•Knowledge/experience of consumer entertainment, interactive multimedia and video games markets
•4 years + experience in product marketing or brand management
•Videogame, entertainment or toy industry experience a plus
•Experience of working both internationally and locally a plus
•Experience of working in a multi-site/ multi-cultural team a bonus
Skills/Knowledge:
•Clear understanding of all marketing communications tools across the full marketing mix (including advertising, PR, CRM, retail, promotions & sales).
•Ability to apply critical thinking and analysis to projects / workflow in addition to problems
•Ability to plan and execute product launch strategy
•Understanding of Key European territories and NA market
Aptitudes/Attributes
•Excellent communication, collaboration and presentation skills required
•Great attention to detail and ownership of projects
•Capable of dealing at multiple levels across the business
•Demonstrable creative and strategic thinking
•Self-Motivated Individual
•Adaptability and strong organisation skills
•Financial and commercial awareness
•Ability to work under tight deadlines and prioritise
•Passionate/ knowledgeable about videogames
Other Job Requirements:
•Willingness to travel extensively on company business
•Willingness to work additional hours to meet the demands of the role
Salary:
Competitive salary and benefits package!!
If you are interested in this role please call
+44 (0) 1206 214417 or email your Ms Word CV to officemanager@opmjobs.com
Disclaimer: The salary bracket shown is approximate and is no guarantee of the income on offer. Salary and benefits will be discussed with candidates at interview with the company and are individually negotiated by OPM.
We are urgently seeking a Junior Brand Manager to join our client who is an award winning games developer and publisher with over a 25-years experience in the Games Industry!
Reports To: Brand Manager/Director, Brand
Staff Responsibility: None
General Overview of the position: The Brand Manager is responsible for the overall brand strategy from early concept to greenlight, ROI analysis, defining global marketing and communications strategy through to final marketing execution and product lifecycle management. They are the key interface between product development/ studios and the consumer and vice versa.
Main duties and responsibilities:
Product & Brand Strategy
•Work with PD/ Studios to define product positioning, consumer target audience and appropriate feature sets and licensing applications to optimize commercial potential
•With the Brand Director and PD/ Studios define the optimum ROI
•Evangelise and represent their brand(s) to both internal stakeholders (via brand summits and territory tours) and external stakeholders (media events, retail presentations and consumer events)
•Engage PD/ Studios in the marketing process to ensure alignment and engagement with strategic and creative direction
•Use market data and consumer research to identify trade and consumer trends to help PD/ Studios iterate on new ideas
•Be a specialist about our client and competitors’ products within the product category
Global Marketing Strategy
•Work with the Brand Director to develop and execute the Global Brand Marketing Plan, which includes product positioning, target market identification and analysis, volume forecasting, budgeting, category & competitive analysis, pricing analysis, marketing strategy, creative development and through the line marketing execution
•Develop all consumer marketing materials including PR, advertising, packaging, online, retail and promotional materials in association with the marketing services group and external agency partners
•Manage external agency partners to deliver world class, on strategy campaign materials on budget and on time
•Drive the development of key PR assets including screen shots, game footage, visual renders, video materials and b-roll
•Create and manage global asset calendar to meet global marketing and PR milestones.
•Manage timely distribution of these assets to our clients territory teams and 3rd party distributor partners in developing territories
•Manage the preparation and onsite support for sales meetings, trade shows, press events, and consumer launch events
•Manage the Central marketing budget including asset, packaging, website and advertising production and research budgets
•Develop and manage research plan, including focus groups, surveys and post analysis information sharing
•Gather market data to measure effectiveness of marketing activities and maintain monthly buzz metrics
UK Marketing Execution
•Derive and execute UK specific marketing programs from the Global Brand Marketing Plan
•Manage UK local marketing budget and ensure effective deployment across the marketing mix
•Work with UK Sales to develop UK retail programmes with high quality supporting assets and POP
•Develop and execute UK media plan with local media agency
•Develop and execute UK below the line and promotional programmes with quality agency partners
Person Specification
Qualifications/Training:
•BA HONS degree 2:1 or equivalent (unless they have a very strong, demonstrable track record in videogame product marketing)
Experience:
•Knowledge/experience of consumer entertainment, interactive multimedia and video games markets
•4 years + experience in product marketing or brand management
•Videogame, entertainment or toy industry experience a plus
•Experience of working both internationally and locally a plus
•Experience of working in a multi-site/ multi-cultural team a bonus
Skills/Knowledge:
•Clear understanding of all marketing communications tools across the full marketing mix (including advertising, PR, CRM, retail, promotions & sales).
•Ability to apply critical thinking and analysis to projects / workflow in addition to problems
•Ability to plan and execute product launch strategy
•Understanding of Key European territories and NA market
Aptitudes/Attributes
•Excellent communication, collaboration and presentation skills required
•Great attention to detail and ownership of projects
•Capable of dealing at multiple levels across the business
•Demonstrable creative and strategic thinking
•Self-Motivated Individual
•Adaptability and strong organisation skills
•Financial and commercial awareness
•Ability to work under tight deadlines and prioritise
•Passionate/ knowledgeable about videogames
Other Job Requirements:
•Willingness to travel extensively on company business
•Willingness to work additional hours to meet the demands of the role
Salary:
Competitive salary and benefits package!!
If you are interested in this role please call
+44 (0) 1206 214417 or email your Ms Word CV to officemanager@opmjobs.com
Disclaimer: The salary bracket shown is approximate and is no guarantee of the income on offer. Salary and benefits will be discussed with candidates at interview with the company and are individually negotiated by OPM.