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Manager - Brand Experience
at EA
EA Worldwide Cust Support, TX
ENTERTAINING IS OUR PASSION
We’re EA—the world’s largest video game publisher. You’re probably familiar with many of our titles—Madden, FIFA, The Sims, Need for Speed, Dead Space, Battlefield, and Star Wars, to name but a few. But maybe you don’t know how we’re committed to creating games for every platform—from social to mobile to console—to give our consumers that Anytime, Anywhere access they demand. What does that mean for you? It means more opportunities to unleash your creative genius, be inspired by those leading their fields, and ignite your path in any direction you choose.
Manager - Brand Experience
The Manager, Brand experience, working under the Sr. Manager, Customer Voice and Messaging, will be responsible for setting the strategy, tone, and brand presentation for EA Worldwide Customer Experience to both consumers and internal EA partners. This person will drive positive perception of the CE group, ensure understanding of our products and services, and act as a gatekeeper for all outgoing CE communications.
Responsibilities
Responsible for WWCE branding, tone, and voice, defining a messaging strategy that establishes CE's products and services as best-in-class support, anytime, anywhere.
Authors tone & voice guidelines as resources for support, social, and strategy teams.
Works with Program Managers to create the "X" for all new and existing CE products--a simple, brief overview of the program and it's value to our customers and internal partners.
Develops all internally and externally-facing presentations, including creation of executive decks, storyboarding and messaging strategy for video production, and other brand assets as needed.
Ensures that every experience with WWCE is delightful, and that all CE/customer touchpoints reflect EA's brand and mission.
Qualifications
Undergraduate degree in marketing, advertising, business, or communications. Graduate degree a plus.
5 years marketing or communications experience, with a heavy emphasis on copywriting or branding.
Experience in a strongly consumer facing business, with a solid understanding of technology, gaming, and entertainment industries.
Excellent writing skills, with an ability to quickly author brand collateral copy, presentation decks, by-lines and summaries.
Demonstrated success in leading brand strategy or marketing initiatives that resulted in measurable improvement to brand perception & awareness.
Creative and innovative thinker with an ability to both concept and execute new ideas.
Excellent presentation & communication skills.
Experience in graphic design, video or audio production, and motion design a plus.
We’re EA—the world’s largest video game publisher. You’re probably familiar with many of our titles—Madden, FIFA, The Sims, Need for Speed, Dead Space, Battlefield, and Star Wars, to name but a few. But maybe you don’t know how we’re committed to creating games for every platform—from social to mobile to console—to give our consumers that Anytime, Anywhere access they demand. What does that mean for you? It means more opportunities to unleash your creative genius, be inspired by those leading their fields, and ignite your path in any direction you choose.
Manager - Brand Experience
The Manager, Brand experience, working under the Sr. Manager, Customer Voice and Messaging, will be responsible for setting the strategy, tone, and brand presentation for EA Worldwide Customer Experience to both consumers and internal EA partners. This person will drive positive perception of the CE group, ensure understanding of our products and services, and act as a gatekeeper for all outgoing CE communications.
Responsibilities
Responsible for WWCE branding, tone, and voice, defining a messaging strategy that establishes CE's products and services as best-in-class support, anytime, anywhere.
Authors tone & voice guidelines as resources for support, social, and strategy teams.
Works with Program Managers to create the "X" for all new and existing CE products--a simple, brief overview of the program and it's value to our customers and internal partners.
Develops all internally and externally-facing presentations, including creation of executive decks, storyboarding and messaging strategy for video production, and other brand assets as needed.
Ensures that every experience with WWCE is delightful, and that all CE/customer touchpoints reflect EA's brand and mission.
Qualifications
Undergraduate degree in marketing, advertising, business, or communications. Graduate degree a plus.
5 years marketing or communications experience, with a heavy emphasis on copywriting or branding.
Experience in a strongly consumer facing business, with a solid understanding of technology, gaming, and entertainment industries.
Excellent writing skills, with an ability to quickly author brand collateral copy, presentation decks, by-lines and summaries.
Demonstrated success in leading brand strategy or marketing initiatives that resulted in measurable improvement to brand perception & awareness.
Creative and innovative thinker with an ability to both concept and execute new ideas.
Excellent presentation & communication skills.
Experience in graphic design, video or audio production, and motion design a plus.