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Media Sales Planner
at EA
Ad Sales, IL
ENTERTAINING IS OUR PASSION
EA was founded 25 years ago by individuals with a deep passion for making games. Many things have changed over the years as the gaming industry—and the company—has expanded immensely, but we are still driven by the same passion for developing, publishing, and distributing the world’s best games. Our history has been one of great success, and our future looks even brighter. Gaming has come a long way from Pac-Man & Space Invaders to modern EA Favourites like Burnout, Battlefield, Mercenaries, Dead Space, Spore, FIFA, Madden, Need for Speed and the world’s most successful game franchise, The Sims. Fuelled by our talented staff at locations right across the Globe we are united in our passion to continue shaping the future of interactive entertainment. Together we can make a difference.
The Marketing and Sales teams are critical to the success of any game. The Marketing team works closely with game developers to ensure the game has a clear design and a clear ‘X’ factor, (i.e., the defining element of the game that makes it unique and the ultimate reason behind why our customers should pay for and play our game). The Marketing team identifies the key audience for our games and tailors the marketing strategy to communicate clearly to the intended target. The Sales team is responsible for making sure the game reaches all relevant distribution points, so that our customers can find our games at their favorite shopping destinations.
Role Overview
The Media Sales Planner works with EA Product teams and the Media Sales team as an instrumental part of the sales process. They communicate directly with agency and client contacts along with multiple internal departments. A natural career route from Media Sales Planner is transitioning into a Sales Manager role. Key responsibilities include: liaison to agency and clients contacts when Sales Manager is not available; input of proposals into Mediavisor, Atlas, and DSM (DART Sales Manager); processing of Insertion Orders and/or revised Orders; management of approvals for integrated Ad promotions between client and internal teams; work with Ad operation on maintenance and optimization of all campaigns; manage campaign reporting and invoices; prospecting of competitive websites for potential new business; prospecting for new business
What skills does EA look for??
An EA Media Sales Planner normally possesses a BA Degree in either Marketing, Business, or Commercial programs. In addition they will need to demonstrate a minimum of 1-3 years of interactive sales, online agency media planning/buying or marketing experience; possess the ability to prioritize and manage multiple projects in busy environment; excellent oral and written communication skills necessary, with strong presentation skills a plus; strong analytical skills; attention to detail a MUST; must have superior customer service skills; capable of working proactively with multiple departments to achieve results; PC Savvy: Microsoft Office and 3rd party Media tools Comscore, Nielsen/Net ratings a
EA was founded 25 years ago by individuals with a deep passion for making games. Many things have changed over the years as the gaming industry—and the company—has expanded immensely, but we are still driven by the same passion for developing, publishing, and distributing the world’s best games. Our history has been one of great success, and our future looks even brighter. Gaming has come a long way from Pac-Man & Space Invaders to modern EA Favourites like Burnout, Battlefield, Mercenaries, Dead Space, Spore, FIFA, Madden, Need for Speed and the world’s most successful game franchise, The Sims. Fuelled by our talented staff at locations right across the Globe we are united in our passion to continue shaping the future of interactive entertainment. Together we can make a difference.
The Marketing and Sales teams are critical to the success of any game. The Marketing team works closely with game developers to ensure the game has a clear design and a clear ‘X’ factor, (i.e., the defining element of the game that makes it unique and the ultimate reason behind why our customers should pay for and play our game). The Marketing team identifies the key audience for our games and tailors the marketing strategy to communicate clearly to the intended target. The Sales team is responsible for making sure the game reaches all relevant distribution points, so that our customers can find our games at their favorite shopping destinations.
Role Overview
The Media Sales Planner works with EA Product teams and the Media Sales team as an instrumental part of the sales process. They communicate directly with agency and client contacts along with multiple internal departments. A natural career route from Media Sales Planner is transitioning into a Sales Manager role. Key responsibilities include: liaison to agency and clients contacts when Sales Manager is not available; input of proposals into Mediavisor, Atlas, and DSM (DART Sales Manager); processing of Insertion Orders and/or revised Orders; management of approvals for integrated Ad promotions between client and internal teams; work with Ad operation on maintenance and optimization of all campaigns; manage campaign reporting and invoices; prospecting of competitive websites for potential new business; prospecting for new business
What skills does EA look for??
An EA Media Sales Planner normally possesses a BA Degree in either Marketing, Business, or Commercial programs. In addition they will need to demonstrate a minimum of 1-3 years of interactive sales, online agency media planning/buying or marketing experience; possess the ability to prioritize and manage multiple projects in busy environment; excellent oral and written communication skills necessary, with strong presentation skills a plus; strong analytical skills; attention to detail a MUST; must have superior customer service skills; capable of working proactively with multiple departments to achieve results; PC Savvy: Microsoft Office and 3rd party Media tools Comscore, Nielsen/Net ratings a