Partner Marketing Manager EMEA
at Popcap
Dublin, Ireland
Summary:
Reporting to the European Business Development Director, the Partner Marketing Manager, is primarily responsible for helping maximise revenues by defining and managing the execution of marketing actions, in conjunction with partners, across PopCap’s key business verticals (mobile, online & Games of Chance). This position is an 8 month contract to cover maternity leave.
Responsibilities:
Define and manage the execution of marketing campaigns with key partners on mobile channels(Apple, Nokia, Sony Ericcson), Online channels (Facebook, Amazon, POGO and Zylom) online and Games of Chance channels (Paddy Power, Sky Vegas and William Hill)
Monitor activities and ensure partner marketing actions are carried through
Analyse results of campaigns and produce reports detailing campaigns carried out, highlighting successes and carrying these forward into future campaigns
Liaise with Business Operations to ensure that promotions are tiered according to partner revenue
Leverage PopCap funded marketing activities in one business vertical to help negotiate other co-marketing activities from partners in others
Recommend marketing activities that will produce excellent direct and/or indirect return on investment
Manage internal and external creative services teams to produce required marketing assets for use in campaigns
Manage the delivery of marketing campaigns to required deadlines
Ensure compliance in execution with PopCap’s corporate branding guidelines
Interface into US team to share learnings and best practice
Work closely with EA publishing and media teams in Europe.
Manage the partner marketing budget including merchandise, marketing materials and advertising spend.
Required Skills/Personal Requirements:
Strong negotiation & analytical skills
Passionate about the App Store & Facebook marketing
Previous experience on online and mobile campaigns with large partners – Google, Apple, Facebook
High attention to detail & Prioritizes workload
Individual Contributor/Team Player
Experience launching, and measuring results of major marketing campaigns
Ability to work collaboratively on multiple projects in a fast-moving environment
Education and/or Certifications:
At least 5 years experience in marketing and/or product management (online, mobile, Agency or Games of Chance experience preferred)
Degree or professional qualification in Business or Marketing
PopCap Games (www.popcap.com) is the worldwide leader in casual video games: fun, easy-to-learn, captivating games that appeal to everyone from age 6 to 106 and are available anytime, anywhere. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of more than 500 people in Seattle, San Francisco, Vancouver, B.C., Dublin, Seoul, and Shanghai. Its games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship title, Bejeweled, has sold more than 50 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the Web, social platforms, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod, iPhone, iPad and more), popular game consoles (such as Xbox and DS), and in-flight entertainment systems. PopCap has been one of the most innovative companies in the video game industry since its inception a decade ago. Pioneering new game mechanics, sales models, and platforms ranging from mobile devices to online and location-based games of chance, PopCap is the only video game provider in the world with leading market share across the entire spectrum. PopCap joined forces with EA in 2011 expanding our capabilities.
SPECIAL NOTE: The company requires that each applicant for employment submit to a criminal background check as part of the process of verifying a prospective employee’s background.