Product Marketing Manager
at EA
Redwood City, California
ENTERTAINING IS OUR PASSION
We’re EA—the world’s largest video game publisher. You’re probably familiar with many of our titles—Madden, FIFA, The Sims, Need for Speed, Dead Space, Battlefield, and Star Wars, to name but a few. But maybe you don’t know how we’re committed to creating games for every platform—from social to mobile to console—to give our consumers that Anytime, Anywhere access they demand. What does that mean for you? It means more opportunities to unleash your creative genius, be inspired by those leading their fields, and ignite your path in any direction you choose.
Job Responsibilities:
The Product Manager will be responsible for the marketing management of a product from EA Games, from long-term brand planning to day-to-day operational management including budgeting, packaging, PR, advertising, forecasting, retail marketing, community building and other integrated marketing.
• Creation of marketing plan, including positioning, market analysis, and strategies;
• Manage budgets and forecasts;
• Manage development of marketing programs, including mass market advertising, packaging, channel, PR, and promotions;
• Collaborate with development teams to ensure alignment between the product offering and optimization of marketing programs;
• Coordinate across EA divisions to maximize integrated marketing opportunities;
• Act as main marketing point of contact for all licensors on product ensuring strong synergy between the brands and compliance with all league rules and branding guidelines;
• Collaborate with 1st party (Microsoft, Sony, Nintendo) teams to maximize co-marketing opportunities.
• Work with consumer research team to optimize product and marketing efforts;
Required Qualifications:
• 6+ years relevant experience in marketing, preferably with a video game, entertainment or consumer product company;
• Strong creative skills, including ability to generate new ideas and “editorialize” potential ideas;
• Ability to aggressively create innovative marketing programs that generate results;
• Strong quantitative skills, particularly in the context of budgeting, forecasting and P&L; statements;
• Excellent organizational skills to balance a wide range of initiatives;
• History of teamwork and willingness to roll up one’s sleeves to get the job done;
• Ability to define projects for developers, and work closely with technical team;
• Ability to think analytically, strategically and execute methodically;
• Superior verbal and written communications skills;
• High attention to detail and proven ability to manage multiple, competing priorities simultaneously;
• Self-starter/entrepreneurial spirit;
• Clear customer-focus;
• Bachelor Degree
• Passion for video games
We’re EA—the world’s largest video game publisher. You’re probably familiar with many of our titles—Madden, FIFA, The Sims, Need for Speed, Dead Space, Battlefield, and Star Wars, to name but a few. But maybe you don’t know how we’re committed to creating games for every platform—from social to mobile to console—to give our consumers that Anytime, Anywhere access they demand. What does that mean for you? It means more opportunities to unleash your creative genius, be inspired by those leading their fields, and ignite your path in any direction you choose.
Job Responsibilities:
The Product Manager will be responsible for the marketing management of a product from EA Games, from long-term brand planning to day-to-day operational management including budgeting, packaging, PR, advertising, forecasting, retail marketing, community building and other integrated marketing.
• Creation of marketing plan, including positioning, market analysis, and strategies;
• Manage budgets and forecasts;
• Manage development of marketing programs, including mass market advertising, packaging, channel, PR, and promotions;
• Collaborate with development teams to ensure alignment between the product offering and optimization of marketing programs;
• Coordinate across EA divisions to maximize integrated marketing opportunities;
• Act as main marketing point of contact for all licensors on product ensuring strong synergy between the brands and compliance with all league rules and branding guidelines;
• Collaborate with 1st party (Microsoft, Sony, Nintendo) teams to maximize co-marketing opportunities.
• Work with consumer research team to optimize product and marketing efforts;
Required Qualifications:
• 6+ years relevant experience in marketing, preferably with a video game, entertainment or consumer product company;
• Strong creative skills, including ability to generate new ideas and “editorialize” potential ideas;
• Ability to aggressively create innovative marketing programs that generate results;
• Strong quantitative skills, particularly in the context of budgeting, forecasting and P&L; statements;
• Excellent organizational skills to balance a wide range of initiatives;
• History of teamwork and willingness to roll up one’s sleeves to get the job done;
• Ability to define projects for developers, and work closely with technical team;
• Ability to think analytically, strategically and execute methodically;
• Superior verbal and written communications skills;
• High attention to detail and proven ability to manage multiple, competing priorities simultaneously;
• Self-starter/entrepreneurial spirit;
• Clear customer-focus;
• Bachelor Degree
• Passion for video games