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Product Marketing Manager with German Community Focus - Pogo
at EA
London , UK
Marketing Manager
ENTERTAINING IS OUR PASSION
About EA
EA was founded nearly 30 years ago by individuals with a deep passion for making games. Many things have changed over the years as the gaming industry—and the company—has expanded immensely, but we are still driven by the same passion for developing, publishing, and distributing the world’s best games. Our history has been one of great success, and our future looks even brighter. Gaming has come a long way from Pac-Man & Space Invaders to modern EA favourites like Harry Potter, Battlefield, Mass Effect, Dead Space, Spore, FIFA, Need for Speed and the world’s most successful game franchise, The Sims. Fuelled by our talented staff at locations right across the Globe we are united in our passion to continue shaping the future of interactive entertainment. Together we can make a difference.
About Pogo
Part of EA's Interactive division, Pogo is a leading destination for online card games, board games and puzzle games. With a fantastic selection of high quality games and a thriving community, Pogo truly is "the best place on the net to win prizes and make friends". Pogo is frequently ranked as one of the "stickiest" games sites on the net, and Club Pogo (Pogo's premium service, currently available in US / Canada and UK) boasts more than 1.3 million paying subscribers. Pogo also has fully localised free sites in France and Germany.
Role Overview
As an EU Marketing Manager, you'll be responsible for managing on-site marketing campaigns across territory (UK, France and Germany) that drive revenues from partner integrations, the UK Club Pogo Subscription and Microtransaction (Gem Premium items) Businesses and handling aspects of community management for Pogo.de to drive customer retention and life time value.
Working in conjunction with the Online Marketing Manager, Partnership Marketing Manager and Marketing Manager Club Pogo & MTX you’ll be designing site wide promotional campaigns, briefing in creative elements, overseeing execution and tracking results. You’ll also be directly involved in e-mail marketing for the site. It's a role that requires a proven self-starter, excellent communication skills and strong writing abilities.
In addition, you'll also be required to interact directly with the Pogo community on Pogo.de, organising and hosting "Pogo socials" (informal online get-togethers). Feedback on new Pogo games/features/promotions will need to be regularly collated and reported to the wider Pogo team.
Summary of Key responsibilities
• Ownership of on-site promotions, activation and retention Marketing activities
• Supporting social marketing strategy for community engagement and acquisition utilising networks such as Facebook.
• Supporting the Partnership Marketing Manager in driving revenues from partner integrations such as Skill, Bingo and Downloads and the execution of associated marketing programs and website initiatives.
• Supporting the Club Pogo & MTX Marketing Manager in product marketing and merchandising programs for the UK Club Pogo Subscription and EU Microtransaction (Gem Premium items) Businesses.
• Work cross-functionally with US based Production, Publishing and Engineering to provide EU specific requirements on product feature sets and website initiatives.
• Writing and editing content for the site, newsletters and other marketing materials
• Localising game content.
• Managing player inboxes, responding to correspondence from Pogo.de players
• Ownership of "Pogo-News" (Community News) section
• Making updates to the site via a content management system
• Proof-reading and checking the quality of localised content for the site
• Ensuring that promotions, games and features all receive good coverage on the site
• Reporting localisation issues and other bug-raising
• Using analytical programmes to report success metrics and drive effective campaigns
• Organising and moderating "Pogo socials" (informal get-togethers for players)
Job requirements
Experience of working in games is not essential, but experience in the online sector is vital. You'll be an extremely competent web user, familiar with the latest web trends and technologies and a keen user of social networks.
Above all, we're looking for a great communicator (in both German and English). The role does require a good deal of writing; the successful candidate will be comfortable with this aspect of the job and able to "speak" to the community in a confident and friendly manner. International travel (to the US) may be required. You should possess excellent organisational skills and a good sense of humour, as well as the following:-
• Complete fluency in German, strong grasp of English required (other languages advantageous)
• Marketing experience
• Experience in developing, launching and marketing online campaigns
• Excellent communication skills, writing experience essential
• Strong computing skills (comprehensive knowledge of Windows, MS Office etc.) HTML knowledge and experience with Content Management systems advantageous but not essential as training will be given
• Strong passion for social, media and gaming
• High level of attention to detail
• Experience with social networking sites (Facebook, Twitter etc.)
Salary
This is a full-time 12-month contract position
Salary TBC depending on experience
Reporting
Position reports to Online Marketing Manager – Pogo EU
Additional Information
Working out of EAI’s London office.
ENTERTAINING IS OUR PASSION
About EA
EA was founded nearly 30 years ago by individuals with a deep passion for making games. Many things have changed over the years as the gaming industry—and the company—has expanded immensely, but we are still driven by the same passion for developing, publishing, and distributing the world’s best games. Our history has been one of great success, and our future looks even brighter. Gaming has come a long way from Pac-Man & Space Invaders to modern EA favourites like Harry Potter, Battlefield, Mass Effect, Dead Space, Spore, FIFA, Need for Speed and the world’s most successful game franchise, The Sims. Fuelled by our talented staff at locations right across the Globe we are united in our passion to continue shaping the future of interactive entertainment. Together we can make a difference.
About Pogo
Part of EA's Interactive division, Pogo is a leading destination for online card games, board games and puzzle games. With a fantastic selection of high quality games and a thriving community, Pogo truly is "the best place on the net to win prizes and make friends". Pogo is frequently ranked as one of the "stickiest" games sites on the net, and Club Pogo (Pogo's premium service, currently available in US / Canada and UK) boasts more than 1.3 million paying subscribers. Pogo also has fully localised free sites in France and Germany.
Role Overview
As an EU Marketing Manager, you'll be responsible for managing on-site marketing campaigns across territory (UK, France and Germany) that drive revenues from partner integrations, the UK Club Pogo Subscription and Microtransaction (Gem Premium items) Businesses and handling aspects of community management for Pogo.de to drive customer retention and life time value.
Working in conjunction with the Online Marketing Manager, Partnership Marketing Manager and Marketing Manager Club Pogo & MTX you’ll be designing site wide promotional campaigns, briefing in creative elements, overseeing execution and tracking results. You’ll also be directly involved in e-mail marketing for the site. It's a role that requires a proven self-starter, excellent communication skills and strong writing abilities.
In addition, you'll also be required to interact directly with the Pogo community on Pogo.de, organising and hosting "Pogo socials" (informal online get-togethers). Feedback on new Pogo games/features/promotions will need to be regularly collated and reported to the wider Pogo team.
Summary of Key responsibilities
• Ownership of on-site promotions, activation and retention Marketing activities
• Supporting social marketing strategy for community engagement and acquisition utilising networks such as Facebook.
• Supporting the Partnership Marketing Manager in driving revenues from partner integrations such as Skill, Bingo and Downloads and the execution of associated marketing programs and website initiatives.
• Supporting the Club Pogo & MTX Marketing Manager in product marketing and merchandising programs for the UK Club Pogo Subscription and EU Microtransaction (Gem Premium items) Businesses.
• Work cross-functionally with US based Production, Publishing and Engineering to provide EU specific requirements on product feature sets and website initiatives.
• Writing and editing content for the site, newsletters and other marketing materials
• Localising game content.
• Managing player inboxes, responding to correspondence from Pogo.de players
• Ownership of "Pogo-News" (Community News) section
• Making updates to the site via a content management system
• Proof-reading and checking the quality of localised content for the site
• Ensuring that promotions, games and features all receive good coverage on the site
• Reporting localisation issues and other bug-raising
• Using analytical programmes to report success metrics and drive effective campaigns
• Organising and moderating "Pogo socials" (informal get-togethers for players)
Job requirements
Experience of working in games is not essential, but experience in the online sector is vital. You'll be an extremely competent web user, familiar with the latest web trends and technologies and a keen user of social networks.
Above all, we're looking for a great communicator (in both German and English). The role does require a good deal of writing; the successful candidate will be comfortable with this aspect of the job and able to "speak" to the community in a confident and friendly manner. International travel (to the US) may be required. You should possess excellent organisational skills and a good sense of humour, as well as the following:-
• Complete fluency in German, strong grasp of English required (other languages advantageous)
• Marketing experience
• Experience in developing, launching and marketing online campaigns
• Excellent communication skills, writing experience essential
• Strong computing skills (comprehensive knowledge of Windows, MS Office etc.) HTML knowledge and experience with Content Management systems advantageous but not essential as training will be given
• Strong passion for social, media and gaming
• High level of attention to detail
• Experience with social networking sites (Facebook, Twitter etc.)
Salary
This is a full-time 12-month contract position
Salary TBC depending on experience
Reporting
Position reports to Online Marketing Manager – Pogo EU
Additional Information
Working out of EAI’s London office.