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Senior Customer Marketing Manager
at EA
Arkansas Sales
ENTERTAINING IS OUR PASSION
We’re EA—the world’s largest video game publisher. You’re probably familiar with many of our titles—Madden, FIFA, The Sims, Need for Speed, Dead Space, Battlefield, and Star Wars, to name but a few. But maybe you don’t know how we’re committed to creating games for every platform—from social to mobile to console—to give our consumers that Anytime, Anywhere access they demand. What does that mean for you? It means more opportunities to unleash your creative genius, be inspired by those leading their fields, and ignite your path in any direction you choose.
Senior Customer Marketing Manager- Interactive Entertainment Products
Wal-Mart Account Team
Role Overview;
The Wal-Mart Account team is on a journey to become a world-class provider of interactive entertainment products to our retail partner and is focused on the following four priorities:
- Creating a multi-functional team approach that touches our retailer at every decision point
- Create demand at retail through innovative marketing programs both inside and outside the retailer’s store.
- Influence initiatives that create a compelling consumer shopping experience with both families and core gamers.
- Build relationships throughout all management levels of our retail partners by providing world-class support and execution of retail programs.
This position is a field based role located in Bentonville, Arkansas. This is an important role within a multi-functional team that includes Sales, Category Management, and Analytics. This person will be charged with creating 360 degree marketing programs that focus on our brands and franchises with results measured in revenue generation for our overall portfolio. This person will create, from scratch, marketing opportunities that integrate shopper insights, retailer initiatives and our own Label (brand) initiatives. Communication will be critical as this person will be responsible for building relationships with Buyers, Directors and Vice-Presidents both within EA and our retail partner.
Position Purpose:
This EA Customer Marketing Manager will have a shared responsibility for achieving all EA sell-in and sell-thru objectives through the development of account specific marketing plans and strategies. This person must have good presentation and relationship building skills. This manager will be asked to align our retail partner initiatives with each Label initiative to create consumer demand at the retail level.
- Responsibilities will include:
-Creating, planning, coordinating, implementing and continuously improving all EA retail marketing programs
- Planning, communicating, and executing event style marketing activities that build brand equity for both EA and Wal-Mart.
- Manage and maximize a multi-million dollar marketing budget while gaining financial collaboration from both labels and Wal-Mart marketing and merchandising teams.
- Provide key consumer insights that lead to unique marketing activities that drive demand
- Champion new marketing programs to Wal-Mart executive management that drive visibility, space allotment, and ultimate sell through for all of EA properties.
- Work closely with full Wal-Mart multi-functional team to collaboratively achieve objectives.
Professional Qualifications:
- 4 year degree with 3-5 years working in Sales, Retail Marketing, Customer Marketing, or Promotions.
- Proven ability to lead, own and drive programs/processes for complex clients
- Strong communication, presentation and interpersonal skills along with a high level of energy, initiative and enthusiasm.
- Accustomed to working in a rapidly-changing, high growth environment
-Able to provide leadership engendering drive and team cooperation
- Demonstrated success in creating and executing high-level business plans
- Ability to understand and manage multi-million dollar budgets
- Proficiency in MS Office Suite
Personal Characteristics (talents/capabilities):
- Self-Starter
- High integrity
- Passion and joint problem-solving communication style
- Results-oriented – works well under pressure – HIGH ENERGY
- TEAM PLAYER
- Consultative, influential, facilitative and collaborative
- High interpersonal skills, listening, charisma –EXTROVERSION
- Strong organizational and attention to detail skills
- Ownership and program development experience
We’re EA—the world’s largest video game publisher. You’re probably familiar with many of our titles—Madden, FIFA, The Sims, Need for Speed, Dead Space, Battlefield, and Star Wars, to name but a few. But maybe you don’t know how we’re committed to creating games for every platform—from social to mobile to console—to give our consumers that Anytime, Anywhere access they demand. What does that mean for you? It means more opportunities to unleash your creative genius, be inspired by those leading their fields, and ignite your path in any direction you choose.
Senior Customer Marketing Manager- Interactive Entertainment Products
Wal-Mart Account Team
Role Overview;
The Wal-Mart Account team is on a journey to become a world-class provider of interactive entertainment products to our retail partner and is focused on the following four priorities:
- Creating a multi-functional team approach that touches our retailer at every decision point
- Create demand at retail through innovative marketing programs both inside and outside the retailer’s store.
- Influence initiatives that create a compelling consumer shopping experience with both families and core gamers.
- Build relationships throughout all management levels of our retail partners by providing world-class support and execution of retail programs.
This position is a field based role located in Bentonville, Arkansas. This is an important role within a multi-functional team that includes Sales, Category Management, and Analytics. This person will be charged with creating 360 degree marketing programs that focus on our brands and franchises with results measured in revenue generation for our overall portfolio. This person will create, from scratch, marketing opportunities that integrate shopper insights, retailer initiatives and our own Label (brand) initiatives. Communication will be critical as this person will be responsible for building relationships with Buyers, Directors and Vice-Presidents both within EA and our retail partner.
Position Purpose:
This EA Customer Marketing Manager will have a shared responsibility for achieving all EA sell-in and sell-thru objectives through the development of account specific marketing plans and strategies. This person must have good presentation and relationship building skills. This manager will be asked to align our retail partner initiatives with each Label initiative to create consumer demand at the retail level.
- Responsibilities will include:
-Creating, planning, coordinating, implementing and continuously improving all EA retail marketing programs
- Planning, communicating, and executing event style marketing activities that build brand equity for both EA and Wal-Mart.
- Manage and maximize a multi-million dollar marketing budget while gaining financial collaboration from both labels and Wal-Mart marketing and merchandising teams.
- Provide key consumer insights that lead to unique marketing activities that drive demand
- Champion new marketing programs to Wal-Mart executive management that drive visibility, space allotment, and ultimate sell through for all of EA properties.
- Work closely with full Wal-Mart multi-functional team to collaboratively achieve objectives.
Professional Qualifications:
- 4 year degree with 3-5 years working in Sales, Retail Marketing, Customer Marketing, or Promotions.
- Proven ability to lead, own and drive programs/processes for complex clients
- Strong communication, presentation and interpersonal skills along with a high level of energy, initiative and enthusiasm.
- Accustomed to working in a rapidly-changing, high growth environment
-Able to provide leadership engendering drive and team cooperation
- Demonstrated success in creating and executing high-level business plans
- Ability to understand and manage multi-million dollar budgets
- Proficiency in MS Office Suite
Personal Characteristics (talents/capabilities):
- Self-Starter
- High integrity
- Passion and joint problem-solving communication style
- Results-oriented – works well under pressure – HIGH ENERGY
- TEAM PLAYER
- Consultative, influential, facilitative and collaborative
- High interpersonal skills, listening, charisma –EXTROVERSION
- Strong organizational and attention to detail skills
- Ownership and program development experience